AI search
Brand entity checker
See whether Google's Knowledge Graph and Wikidata recognise your brand as an entity, which facts they hold about it, and what to do if they don't.
Free · No signup
How it works
Enter your brand or company name, and your website so we can tell you apart from others with the same name.
We search Google's Knowledge Graph and Wikidata, match the results to your website, and check for a Wikipedia article.
You see what each source holds, whether they're linked, and the practical steps that help, with Organization schema ready to paste.
What a brand entity is
Search engines don't just match words any more; they keep a database of things (people, companies, products, places) and the facts that connect them. Google calls its version the Knowledge Graph. When your brand is an entity in it, Google can show a knowledge panel for searches about you, connect your website to your social profiles, and understand that a mention of your name elsewhere means you.
AI assistants lean on the same kind of knowledge. When ChatGPT, Gemini or Perplexity describe a company, they draw on what's consistent across the web, and structured sources like Wikidata are among the most consistent there are. A brand with clear, matching facts everywhere is easier for every one of these systems to describe correctly.
What this brand entity checker looks at
- Google's Knowledge Graph Search API: does Google return an entity for your name, and does it list your website?
- Wikidata: is there an item for you, with your official website, founding date, founders, headquarters and social profiles?
- Wikipedia: does that item have an English Wikipedia article?
- The link between them: does the Wikidata item hold Google's ID for the entity, so both clearly describe the same thing?
Matching by website matters. Plenty of brands share a name with a town, a song or another company. Without your website, the best we can do is an exact-name match, and the results will say so.
How to become a recognised entity (without spam)
Start on your own site, because it's the one source you control. Use one exact brand name everywhere: site, social profiles, directory listings, invoices. Keep an About page that states the facts plainly: what you do, who runs the company, where it's based and when it started.
Add Organization structured data to your homepage, with sameAs links to every official profile (LinkedIn, X, YouTube, Crunchbase, your Wikidata item if you have one). The checker generates a starting point from what it found; fill in what's missing.
Then earn mentions in places search engines already trust: industry publications, local press, partner and customer sites, reputable directories in your field. Entities are built from independent sources agreeing with each other.
Wikidata and Wikipedia come last, and only if you're notable. Both have rules: Wikidata items need to be about notable subjects with references, and Wikipedia's conflict-of-interest guideline discourages writing about your own company. Items created by the company itself, without independent sources, are routinely deleted. Never pay a service that promises a Wikipedia page or a knowledge panel.
What this tool can't see
The Knowledge Graph Search API returns a subset of what Google knows, and it doesn't show knowledge panels exactly as they appear in search. A result here doesn't guarantee a panel, and no result doesn't prove Google has never heard of you: it means Google doesn't expose an entity for that name through its public API.
Smaller and newer brands almost never show up, and that's normal. Most businesses rank and sell perfectly well without being in the Knowledge Graph. Treat this as a check on whether the facts that do exist about you are correct and consistent, not a score to chase.
For local businesses, your Google Business Profile matters more than either source here.
Questions people ask
How do I get a Google knowledge panel?
You can't apply for one directly. Google shows panels for entities it's confident about, built from consistent facts across sources. If a panel already shows for your brand, you can claim it through Google to suggest edits.
Should I create a Wikidata item for my company?
Only if your company is notable: covered by independent, reliable sources you can cite. Items without that tend to be deleted, which doesn't help.
Does being in the Knowledge Graph help rankings?
Not directly. It helps Google understand who you are, which supports branded searches, knowledge panels and correct descriptions, including in AI answers.
Why does the checker show a different company with my name?
Names collide. Add your website so results can be matched to you, and make sure your own site states your exact name and links to your profiles.
Is this brand entity checker free?
Yes. No signup, and no limit you'll reach in normal use.
Want it done for you?
Romeo makes your brand facts consistent everywhere Google looks
He adds Organization schema with your profiles linked, keeps your name and company facts consistent across your pages, and builds out the About and author pages search engines use to recognise you. You approve every change.
