Check a page
E-E-A-T checker
Check the trust signals on any page: who wrote it, when it was updated, what it links to as sources, and whether the site has the about, contact and policy pages people look for.
Free · No signup · Reads public pages only
How it works
Paste the address of an article or page you want people to trust.
We read it, find the site's about, contact, policy and author pages from its links, and check that up to six of them load.
You get the signals we found, grouped under Experience, Expertise, Authoritativeness and Trust, and what's missing.
What E-E-A-T is, and what it isn't
E-E-A-T stands for Experience, Expertise, Authoritativeness and Trust. It comes from Google's Search Quality Rater Guidelines, the handbook Google gives the people it pays to review search results. Their ratings don't move any site up or down directly. Google uses them to check whether its systems are surfacing good results.
So there is no E-E-A-T score, and this checker doesn't invent one. Google has said E-E-A-T itself isn't a specific ranking factor, but that its systems use a mix of signals that line up with it. The guidelines also say Trust is the most important member of the family: an expert's page that is deceptive or careless still fails. And the bar is higher for topics that can affect someone's health, money or safety, which the guidelines call "Your Money or Your Life" topics.
What this checker looks at
- Who wrote it: a byline in a meta author tag, a rel=author link, the author field in structured data, or a "By Jane Smith" line near the top, and whether there's an author or team page.
- When: datePublished and dateModified in structured data, <time> elements, or "Updated" text on the page.
- Sources: links out to other sites, with a count and a few examples.
- Who runs the site: Organization structured data, and sameAs links that connect it to your profiles elsewhere.
- Trust basics: HTTPS, about, contact, privacy and terms pages that actually load, and contact details such as an email address, phone number or postal address.
Each finding sits under the part of E-E-A-T it supports most. Some signals help more than one: a named author with a real bio speaks to both experience and expertise.
How to read the result
A missing signal isn't a penalty. A recipe blog doesn't need terms of service to be trusted, and a homepage doesn't need a byline. Read the list with the page's purpose in mind. An article giving medical or financial advice should have a named, qualified author, a recent review date and sources. A product page should make it easy to see who runs the business and how to reach them.
The fixes are usually small. Add a byline that links to a short author page saying who the person is and why they know the subject. Show when the page was last updated, and change that date only when the content changes. Link to the sources behind your claims. Make the about and contact pages easy to find from every page, usually in the footer.
Common trust mistakes
- Every article credited to "Admin" or the site's name.
- Author pages that exist but say nothing beyond a name.
- A date that updates itself every day, which tells readers nothing.
- Claims with numbers and no source.
- A contact page that's only a form, with no email, address or company name anywhere on the site.
- Organization schema with no sameAs links, so nothing ties the site to its profiles elsewhere.
What this checker can't see
It reads signals, not substance. It can't tell whether the writer really used the product, whether the author is genuinely qualified, or whether the advice is right. Those are the parts of E-E-A-T that matter most, and only a reader (or a rater) can judge them.
It can't see your reputation off the site either: reviews, press coverage, what other sites say about you. The rater guidelines ask raters to look for exactly that, so search for your brand name and read what comes up. Our brand entity checker shows whether Google's Knowledge Graph knows who you are.
Questions people ask
Is E-E-A-T a ranking factor?
Not as a single score. Google says E-E-A-T itself isn't a specific ranking factor, but its systems use many signals that line up with it, and they carry more weight on health, money and safety topics.
Do I need an author bio on every page?
On articles and advice, yes: readers want to know who is telling them something. Product, category and legal pages don't need one, though the site as a whole should make clear who runs it.
Does adding author schema improve rankings?
Not on its own. Structured data helps search engines connect an article to a person, but it describes signals rather than creating them. The markup should point to a real author page with real credentials.
What does sameAs do in Organization schema?
It lists your organization's profiles elsewhere, such as LinkedIn, Wikipedia, Crunchbase or social accounts, so search engines can tell they all belong to the same company as your site.
Is this E-E-A-T checker free?
Yes. No signup, no limit you'll hit in normal use. It only reads public pages.
Want it done for you?
Romeo adds the trust signals your pages are missing
He adds author details and honest update dates to the articles he writes and improves, links claims to their sources, and sends every change for you to approve. The experience and expertise still have to be yours.
