Meta description generator

What a meta description is for

A meta description is a short summary in your page's HTML: <meta name="description" content="...">. Nobody sees it on the page. Its job is to be the text under your title in Google's results, the two or three lines a searcher reads to decide between you and the result above you.

Google treats it as a suggestion. Its documentation says it uses the meta description when it describes the page better than other text on the page would, and otherwise pulls a passage that matches the search. A specific, accurate description that matches what people search for is the one most likely to be shown as written. If a page has none, Google always picks its own text.

How the generator writes them

Romeo, our SEO agent, hands your description of the page to a small AI model with a short set of rules:

• 120 to 155 characters: room to say something, short enough to fit.
• One or two complete sentences, not a list of keywords.
• Your keyword once, where it reads naturally.
• A concrete reason to click at the end: what the reader gets, learns or saves.
• No clickbait, capitals, emoji or facts you didn't give.
• Three different angles, so you're choosing between ideas, not synonyms.

Options that break the length or style rules are dropped before you see them. Your browser then measures each one with Google's result font. On desktop Google cuts descriptions at about 920 pixels and on mobile at about 680, so each option is marked for both. A description can fit on desktop and still lose its last few words on a phone.

Writing descriptions people click

Lead with the answer or the offer. Searchers read the start and skim the rest, and phones show less of it, so the first sentence should make sense on its own.

Promise something specific. "Learn about our rate calculator" is a description of a page. "Enter your costs and hours to see the hourly rate you need to hit your income goal" is a reason to click.

Match what the searcher is trying to do. Someone searching "freelance rate calculator" wants a tool, not an essay about pricing, so a description that mentions the tool by name and what it does fits the search.

Keep it true. If the page doesn't have a free trial, a template or seven examples, the description shouldn't say it does. Clicks from a broken promise turn into people leaving straight away.

Before you publish one

• Give every page its own. Google's guidance is to write a unique description for each page; a shared one tells searchers nothing.
• Avoid straight double quotes. If your site doesn't escape them, they can cut the description off in the HTML.
• Check it in context. Paste it into the SERP snippet preview next to your title, or run the title and meta description checker for a full grade.
• Write one for the pages that matter first: the ones that already show up in Search Console with lots of impressions and few clicks.

What it can't know

The generator works only from what you type. It doesn't read your page, see your search data or know your competitors. It also can't make Google use what you write, and a better description won't change where a page ranks. What it does give you is three solid drafts in seconds, to edit into the one you'd have written with an afternoon to spare.