Keywords and competitors
Website traffic checker
Estimate how many visits up to five websites get from Google in the US each month, how many keywords each one ranks for, and how many of those are on page one.
Free · No signup · 5 lookups a day
How it works
Enter up to five websites, one per line: your own and a few competitors works best.
We look up each site's Google US rankings and estimate the visits those rankings bring.
You get a side-by-side comparison with each site's keywords by position and its biggest keyword, ready to download.
Where the traffic estimate comes from
No outside tool can see another site's analytics. Every website traffic checker, this one included, estimates instead. Ours works from search data: for each keyword a site ranks for, take how many people search it each month, multiply by the share of clicks that position usually gets, and add it all up.
That makes the number an estimate of organic Google traffic in the US only. It leaves out visits from other countries, other search engines, ads, social media, email, links from other sites and people typing the address. For a site that gets most of its visitors from Google search in the US, it can come close. For a site that lives on social media or sells mostly abroad, it will look far too low.
So use the number to compare, not to count. Two sites estimated the same way can be compared fairly; one site's estimate against its real analytics often can't.
How to read the comparison
- Est. Google visits / month is the estimate above, with a bar so you can compare the sites at a glance.
- Keywords (top 100) counts every keyword the site ranks for anywhere in Google's top 100 in the US. Most of them bring almost no visits; a large number mostly shows how much content a site has.
- #1, #2–3, #4–10 and #11–20 split those keywords by position. The first three columns are page one, where nearly all clicks happen. A site with many keywords but few on page one has lots of pages that Google only half trusts.
- Biggest keyword is the single search that brings the site the most estimated visits. If it's the site's own name, most of its Google traffic is people looking for it already.
What to look for when comparing competitors
Compare like with like: sites that sell the same thing to the same people. A national brand and a local business can both be your competitors, but their traffic won't tell you much about each other.
If a competitor has far more traffic from a similar number of keywords, they hold better positions: look at their top pages to see which ones. If they have far more keywords, they've simply published more on the topic: their keyword list shows the gaps. If their biggest keyword is their brand name, a lot of their traffic comes from reputation rather than SEO, and that's harder to compete with directly.
The #11–20 column is worth a second look for your own site. Those keywords are close to page one, and moving even a few of them up is often the quickest traffic win available.
What this checker can't see
It can't see real visits, conversions or revenue, and it doesn't cover traffic from anywhere other than Google's ordinary results in the US. For your own site, Google Search Console shows real clicks from Google, and your analytics shows everything else. Rankings in the data are refreshed regularly but not live, so a site that has just launched or just lost its rankings may take a while to show it.
Questions people ask
How accurate is a website traffic checker?
Any traffic checker is an estimate, because nobody outside a site can see its analytics. This one estimates Google US organic traffic from rankings and search volumes. It's useful for comparing sites and often off by a wide margin for any single site.
Why is my site's estimate different from Google Analytics?
Analytics counts every visit from every source and country. This estimate covers only Google's ordinary results in the US, based on modelled click rates. They measure different things, so they'll rarely match.
Why does my site show zero?
It doesn't rank in Google's US top 100 for any keyword in the database. That's normal for new sites, sites that serve another country, and sites Google can't crawl properly.
Can I check a subdomain or a single section?
Subdomains, yes: enter blog.example.com. A folder such as example.com/blog is treated as the whole domain. To see which pages bring a site its traffic, use the top pages finder.
How many sites can I check?
Up to five per lookup, and five lookups a day without an account. Checking the same list again within a week is free.
Want it done for you?
Romeo grows your Google traffic and shows you the real numbers
He connects to your Search Console for real clicks, finds the keywords your competitors win that you don't, and writes and improves the pages to go after them, with every change sent for your approval.
